Sunday, January 15, 2012

Sandeep Koak Blog on Indian team


We need change

After seeing India’s game in Australia what cricket fans will think about team India. First question will be coming to their mind, is this team India which was first in Test Cricket ranking short time back? And the answer of course will be ICC ranking system is not justifiable.
What happened overseas to Indian team which is invincible at home turf? Are they not well equipped with foreign conditions? Do they not have experience of foreign turfs? Do they not have technique of facing world class bowlers? Such type of question will be raised again and again if we will continue to losing match. And question will be raised again and again on world class players. So one question in last which cover all the above questions is, why do we lose in foreign pitches? Some reasons that I think for lose of India.
For how many years we will bear the burden of senior players in the team when we have good young players sitting on bench and waiting for their turn. Laxman is flopped from last one year. Definitely he has world class technique, no doubt, but for how many tests we will lose due to his lack of consistence form. Will we still continue to lose tests like, what we are doing from last one year? One thing I noticed about Indian team is that this team is not eager to win. After losing test our player are going for picnic instead of practicing or preparing for next test. Is this the right spirit of a team, which wants to be world no. 1 in Ranking? One more thing is our team selection for any match. Why did India not opt for right team combination, playing Vinay Kumar instead of Ashwin or Ojha, anyone of them could have been a great success when we know that fast bowling is not our strength and especially the Perth pitch, which was supporting the off spinner like Virender Sehwag. There are lot many issues with team India which need to be resolved if India wants to win overseas.
I will say Indian team needs restructure and giving chance to youngster in spite of bearing the burden of senior players and judging the players on their current performance and conditions where team will be playing, not on their past performance what they have done for the country.

Friday, January 6, 2012

Next phase of competition - Automobile Industry



Next phase of competition - Automobile Industry
“Who will be the next two wheeler champion ”
Today every automobile company is fiercely competing with each other in clutter market to increase their market share whether it is two-wheeler or four-wheeler, everywhere there is tough competition.
Most interesting will be to see the competition between HeroMoto Corp and Honda. Both parted away after 27 year having work together as JV. One is vying to save its market share and later one want to establish itself well known player in the market and increase market share and somehow is becoming successful also. Honda has become 3rd largest seller of two wheelers surpassing TVS in recent time and lagging behind from Hero and Bajaj. On other side Hero is continuously trying to save its market share and trying to show to market that, yes, we can survive without Honda. Hero has done well after parted away. Hero’s sell after partition is better than industry growth and increased its market share.  Hero got the liberty to export product overseas and increase its presence which will help it in future growth. But thing is who will be the winner in Indian market.
Honda is thinking to launch China made low cost bike in market to capture the price conscious Indian market at game changing price which is main source of their market share or revenue. Honda has already launched Yuga to compete with Hero Moto’s Splendor, Passion and Super Splendor in mass market.  Honda is giving touch competition to Hero in 150 Segment by it Dazzler and Sign.
I think the most important thing will decide the fate of these two companies in coming time will be there new product launch and their positioning in the market.
Let’s have a glimpse on both product market situations
     Hero  
           +Having good brand recall in the market
      +Having strong products portfolio
           + Having strong distribution system
           +Having freedom to export overseas
           + Excellent rebranding from Hero Honda to Hero Moto Corp
          - Absence in the premium  bike segment
    - Lack of R&D centre
          - First time independent in market
          - Most of the products have similar features and low on design and innovation
Honda 
+ Having strong R&D system
 + Having good brand image in the market
     + Having technically sound and better mileage product
- Not having strong distribution system as Hero
-  Not having strong brand recall in rural market as Hero
-  Lack of understanding of Indian Market
 
I think it will be interesting to see the next phase of competition between these two companies.




Friday, December 30, 2011

The Brand Anna fading up from the Market


“The Brand Anna fading up from the Market”

I hope everyone is aware of name Anna Hazare, a most talked personality in recent time in India, for his fight against corruption.
What happened to a big brand named Anna, which had cr of followers during April and August agitation, could not attract people in his antigraft movement in Mumbai started on 27th Dec, 201(and got over next day). Is it right to say that The Brand Anna is fading up from the market?
I will say, Yes, Brand Anna is fading up from the market.
What I think, he himself is responsible for his fall. Some mistake I think Anna did:
1. Impatience
2. Chose wrong place for fast
3. Support to opposition political parties
4. Stubborn behavior
5. Wrong time for agitation
As per first reason lack of patience, why Anna went for fast amidst the Lokpal was in discussion phase in parliament.  Why Anna didn’t wait for the parliament outcome? Government cannot implement such a crucial bill in short period of time. It need time.
As per second reason, Anna chose wrong place for agitation like Mumbai which is less prune to political activities. In Mumbai everything has a cost, and every day brings with it a new set of trade-offs, choices that inevitably involve consequences. The overriding priority in Mumbai is to maximize the opportunity value of time. The Lokpal agitation was a worthy cause but one where the returns on personal time invested did not seem adequate.  The Anna Hazare led movement might have ranged against the government, but it needed a city that understood the power of government as its base
After becoming a strong brand in the market Anna started involvement in political issues. This directly had impact on brand name Anna?  As he said in Mumbai’s MMRDA grounds that team Anna will campaign against the congress party in the forthcoming election. Anna  is fighting for social cause not for politics. Now the movement looks like removing the congress from power.
Anna stick to his point like inclusion of PM, CBI in under Lokpal. If government says yes than its ok otherwise I will continue my fast a type of childish behavior. This also direct had impact on brand name Anna.
Last one is the bad time for agitation. As yearend it was vacation time. People in Mumbai chose to enjoy vacations in lieu of wasting time in following agitation
As we all know a brand needs to be loyal and proactive to its audience that Anna couldn’t be. In long run I think it will destroy its core branding. With it, Congress will also have impact on Brand Anna. Now Congress has some chances to improve it Brand value by doing something which is beneficial for society to fad up the Brand Anna impact from the market.


Thursday, December 1, 2011

Politics in India

Politics in India
As to say we are a democratic country and definitely we are, but how the politicians play politics in India that’s really amazing. If we say it’s a dirty politics I think I would be more appropriate. In my life I couldn’t understand what they are INSAN OR GHOST. They don’t have any stand, what they today they will say something else tomorrow. If I am criticizing so such to Indian Politics than lets discuss about some dirty example showed by our politicians.
Our politician use their power to run their or peer s business operation. Politician, who is businessman, once comes to power his/her business flourish like anything what happens everyone knows.
I remember in 2001, BJP said FDI in retail would be better for country’s growth and tried to open the sector as were in power. Our current government congress slammed BJP govt. for it and now sees the scenario, its opposite of 2001, Congress in centre allowed FDI in retail and opposition BJP is putting congress on corner on it. What the hell is this politics? There are many such type of example in market, we just to need see our surrounding by our open eyes.
One more thing is if you want to get popularity and sympathy from Indian people, just give any statement against existing government, whether it is right or wrong doesn’t matter. See our Anna Hazare Ji what the hell statement he is giving on FDI in retail. What he knows about FDI benefit and consequences but are ready to follow him.

I will not write such more cases as I know everybody know these. It was a view  from my side that never destroy your valuable time for such bloody politicians, don’t give problem to others, and don’t involve yourselves in dharna, rallies, road shows et al as these give a lot of problem to common people and waste of wealth which can help the country in many ways.