Is
Kingfisher Airlines a dying Brand?
Open any news channel.
Screen will definitely with lines like “Kingfisher is now king of
cancellations”, can Kingfisher stay afloat in the market? What’s the future of
Kingfisher? etc lines. Is it good for a brand which was most preferred in
aviation industry in India?
In aviation sector, it’s
the service which matters most and Kingfisher is failing to give that service
to its customer, lot of flight has been canceled where passengers are not
refunded for failed takeoff. Kingfisher is not an airline of choice for
the either travel agents or passengers and loss of confidence in the airline is
the gravest challenge it faces today. In airlines if your seat factor is low,
you can’t stay afloat your business longer, you have to quit and it’s the case
that in coming time is going to happen with Kingfisher as passengers or travel
agents don’t prefer it. Today Kingfisher Airlines pilot are looking for other
opportunities and switching from Kingfisher to other airlines like Indigo, Spice
Jet etc. Their most of aircrafts are not active because of not having pilot to
run the aircrafts. If we compare the no. of flight operated by Kingfisher today
are two and half time lesser than it was operating in November. So is it not
the sign dying of Kingfisher? Today their financial has become from bad to
worse.
Today Kingfisher is
asking for bailout, FDI, outsourcing of ATF (which has been allowed), traffic
rights etc, whatever they can ask they are asking for it from aviation
ministry. At present it looks gloomy for Kingfisher to stay in business after
doing so many mistake and I think Kingfisher airlines will be a past as even
after number of passengers are increasing 18% annually and they are
failing to generate revenue….definitely a sign of bankruptcy
